10 Facts to Help You Market to Millenials

Millenials are considered to be one of the largest target audience. They have a buying power of $500 billion that only grows as they get older. But what makes millenials so important in the world of consumers, is their influence. Millennials have the biggest influence to other buyers in the market today. 

Here are 10 things you should know about millenials to help you market them better: 

1. Millennials are people who are born after 1980 and range from ages 18-35

2. Millennials seek social media approval and research products online for pre-purchase validation.

3. There is no such thing as a passive consumer. Millennials expect and want to be partners in a brand.

4. Millennials live in an image-centric social media world. Photo sharing is the best and most preferred outreach.

5. Think experience over luxury. Millennials seek share able experience of a brand over the bragging rights.

6. 1/3 of those 18-35-year-olds are interested in growing produce because of environmental sustainability.

7. Millennials want to stand out from the crowd.

8. Be mobile friendly. 41% of millennials have already made purchases with their smartphones.

9. Millennials are creative and crafty.  They prefer DIY's over right out of the box.

10. Millennials are serious about the future. They think greener and cleaner. 

 

Source: How to Market Gardening to Millenials by www.GardenMediaGroup.com

KCSM presents Jazz on the Hill

Local Radio Station Thanks Community for Support with Free Jazz Festival

On June 6th, KCSM will host Jazz on the Hill at the newly renovated College of San Mateo campus from 12pm-6pm. Jazz on the Hill is a​ non-profit  jazz music event​ which benefits the college and the community supported radio station, KCSM FM. It​ is free to all who attend and this year it ​will feature ​two stages designed for nonstop entertainment and a great lineup of professional Jazz artists, including Grammy award-winning artist Poncho Sanchez.  

Dedicated to enriching the community, there will be a special "community stage" where talented local middle and high school students who showcase their talent by covering many genres of jazz from straight-ahead, blues, Latin, and more.

Due to popular demand, Jazz on the Hill was revised after a nine year hiatus during the CSM building renovation project.  Now, the school is ready for visitors and eager to show off the campus, architecture and amazing views. 

KCSM’s television and radio stations, licensed to the San Mateo County Community College District, made their broadcast debuts in 1964. KCSM FM and TV were originally established by the College of San Mateo as training facilities for radio and TV broadcasters.

Many well-known media personalities were educated at the College of San Mateo, including tabloid TV reporter Steve Wilson, ESPN sportscaster, San Francisco Giants announcer, Jon Miller and K101 On-Air Personality, Jeff Serr. Today, the stations have professional staffs operating full service public television and radio and continue to serve as learning laboratories for students enrolled in the College of San Mateo Broadcasting Arts Department.

“This event is our way of thanking the community for the incredible support they provide year round,” said Dante Betteo, KCSM’s Station Manager.  “We wouldn't be the unique radio station we are today if it weren't for our listeners and supporting members.”

Jazz on the Hill will feature many of the favorite components from the previous year, including an area featuring vendor booths, food trucks, a BMW electric car raffle, and wine provided by Domenico Winery, located in San Carlos.

WHO:             KCSM's Jazz on the Hill

WHAT:           A free day-long jazz concert celebration to thank the community for their support of KCSM 91.1 FM.       

WHERE:        College of San Mateo, 1700 W. Hillsdale Blvd, San Mateo, CA 94402  The Main Stage will be located on the lower mezzanine in front of the library steps with breath taking views of the Bay. The Youth Stage will be located in CSM's Little Theatre building.

WHEN:          Saturday, June 6th, 2015 from 12pm-6pm.

INFO:             For more information and details about the lineup, visit  www.jazzonthehill.org

PRESS:         Contact Frances Larose at 650-548-6700 or via email at Flarose@prmagic.com

Episcopal Senior Communities: Cultivating Community for All Seniors

            During each chapter in life, a purpose is redefined: college students to pass their courses, professionals to be successful in their careers, and parents to raise their children.

What happens when you reach your golden age?

            Nowadays, senior citizens are living longer, and  have the opportunity to be thoughtful about their lives in retirement, taking into account the financial, emotional and physical dimensions of a life well lived.

            For the past 50 years, Episcopal Senior Communities (ESC) has been devoted to helping to ensure that this golden age is one of opportunity, vibrancy and creativity.

            ESC is a leader in serving seniors, having cultivated six continuing care retirement communities and four affordable senior housing communities throughout the Bay Area, and having developed innovative and creative outreach service models that address the changing needs of seniors living in their own homes.

            Two outreach services provided by ESC to connect isolated seniors with community are Senior Center Without Walls and the ElderWISE program.

            Senior Center Without Walls is an award winning program that brings community to seniors through telephone activities, including friendly conversations and an assortment of engaging classes and support groups. Among the more than 60 sessions offered are Wandering the World, Rekindling Spanish and Socrates Café, along with a wide range of support groups and special health and wellness sessions.

            "Senior Center Without Walls gives me a hopeful reason to get up each day...thank you," says a participant. "What a thrill for a hard-of-hearing, visually impaired 90-year-old."

            ElderWISE is a program that pairs seniors with a trained volunteer who visits regularly. ESC volunteers and participants learn about each other’s lives, hobbies and interests and eventually develop a rapport. Many intergenerational friendships have resulted from the program.

            ESC also provides Senior Produce Markets throughout the Bay Area, as well as information and referral services, health and wellness programs, and safety net funds for seniors living in poverty.

            ESC’s Fourth Annual Celtic Cup Golf Tournament & Fashion Show Fundraiser, happening Monday, June 8th at the Moraga Country Club, raises funds to help support these important senior programs. For 50 years, community residents, business partners, neighbors and friends have helped raise funds for ESC’s Circle of Friends to help improve the lives of seniors in ESC communities as well as those aging in their own homes.

            Each year, ESC’s outreach programs reach more than 15,000 seniors. Through the integration of vital social, spiritual and wellness programs, ESC honors and serves seniors in helping them to maintain their happiness, health and independence as they pursue the opportunities that long life offers.

For more information on Episcopal Senior Communities, visit http://jtm-esc.org/

For more information on the Celtic Cup Golf Tournament and Fashion Show Fundraiser, visit http://jtm-esc.org/escf/celtic-cup/